Snickers Poo Poo Statement to the New York Times:
“As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer, primarily 18-to-24-year-old adult males,” said a spokeswoman for Masterfoods, Alice Nathanson. “Feedback from our target consumers has been positive, and many media and Web site commentators on this year’s Super Bowl lineup ranked the commercial among this year’s best.”“We know that humor is highly subjective and we understand that some consumers have found the commercial offensive,” Ms. Nathanson said, adding: “Clearly that was not our intent. We do not plan to continue the ad on television or on our Web site.”
"Yeah, well, any idiot could have told them that homophobia ranks pretty high up
there with some members of the 18 to 24 year old adult male crowd. So does
racism, Jew-hating, and the sexual harassment of women. Is this what we can
expect next from Snickers?" - AmericaBlog
Where is the apology to the LGBT community? Clearly they could see that having football players act grossed out while watching two men kiss was supporting the rampant homophobia in sports today.
Mars Inc. does not care that they have to pull this ad - they already had 95+ million people watch it on TV and on the web. It was already a successful campaign. They are playing dumb, and they are playing a poor public relations game. Please continue signing the petition that we will use in conjunction with a media push for a full meaningful apology, and boycott to draw attention to homophobia in the media.
And let us not forget that surprise surprise Mars inc./Masterfoods USA is a huge Republican run company.