From Australia, where a high a rate of skin cancer has increased dermatological concerns, comes this anti-racism advertisement, "Skincare," that shows a young white female applying cream to her face. The more she applies over a seven day period, however, the more blemished her face becomes. At the end of the commercial, the name of the cream is revealed to be "Racism."
Directed by Tim Gibbs and produced by 8 Commercials, Sydney, for Saatchi & Saatchi, Sydney, the commercial won the Silver Plaque at the United Nations Department of Public Information Awards in September.
Racialicious recently hosted a multifaceted discussion of the print advertisement related to the campaign.
In using skin care as a theme, the commercial directly confronts not only racism, but any kind of discrimination that is based simply on the appearance of someone's outer layer.