don't think of an elephant
I think that appropriating the language of your adversaries may seem witty, but ultimately it is confusing and oppressive to your own community's language and expression. Saying that our side is pro-family too, is a true statement. But it is not strong enough to win. To win it will take years to redefine what family means to the American psyche - the word family has already been framed by the right. We can't just say wait, we are pro-family too, because we are not the same kind of pro-family that they are... are we? George Lakoff, author of Don’t Think of an Elephant would not be amused by this. Our community needs to come up with something a little better than this.